Why You Should Be Using Social Media To Build Your MLM Business
It’s no secret that social media sites are the most highly trafficked sites on the Internet and learning how to leverage the power of social media can be a powerful way to build your MLM business. Today I’m going to talk about why you should be using social media to build your business and I’m also going to provide you with a few techniques to chat with a stranger and strategies that will help you get the most out of your social media marketing.
Social Media sites like Facebook, Twitter, Myspace, and Youtube, have completely changed the way we market our businesses. Social media sites are perfect for building relationships and networking on the Internet and that is what the the MLM industry is all about. One advantage of using social media site on the Internet to build your business is that they allow you to build relationships with people 10x faster than you could offline.
With that said, most network marketers are not having any success using this form of marketing, however it’s because they don’t understand how social media works and how to leverage it to build their businesses. These sites are designed to build relationships, connect with people, and share things as you would if you were at a social gathering. You want to keep this in mind when you are trying to use social media effectively. Simply put, there is a right way to use social media marketing and there is a wrong way.
The way most network marketers use social media sites, which is the WRONG way, is that they just go around and pitch pitch pitch and sell sell sell people their opportunities without building a relationship first. If you join all of these social media sites just to go around and leave comments and add friends just to keep pitching your opportunity, that is what we call spamming. When you do it this way you are just hurting your reputation and making yourself look bad. This is why most network marketers don’t have any success with social media, because they are doing it all wrong. You must build the relationship or following first, before you every try and sell them or promote your opportunity.
If you are just promoting your opportunity and not being genuine, people will see that and will NOT connect with and definitely not join your opportunity. Be yourself. The most important thing you can do is let people know that you are a real person and maybe post or tweet about your opportunity once in a while, this way if someone is interested they will come to you because you are not trying to sell them anything. Once they initiate conversation about your opportunity, only then is it ok to provide them more information because they’ve asked for it.
Another important thing to remember is to have the attitude of giving without expecting anything in return. This is crucial to your social media marketing. Most network marketers are just looking for fast results so they do not approach social media in this manner. If you want to get results with social media, you have to think long-term and do it right.
Think of it this way…if you are branding yourself as a leader in the industry and sharing your knowledge and value with the people you are connecting with without expecting them to join you in return, they WILL see that and it will attract more people to you. With this approach you will build a massive following of people and over time generate more leads and new distributors into your business then you know what to do with.
Building a successful MLM Network Marketing business will require you have the proper training, support and guidance on what to do and how to be successful in your business. In today’s market place and in this highly competitive industry, having the right Network Marketing Training can be crucial to your success.